Some useful findings from the UK Government mobile site for ‘Register to Vote’.
- Designing mobile first makes it easier to design your main desktop site by reducing the amount of information down to the key elements
- Sometimes more clicks (e.g. through a multipage form) isn’t bad – it made their forms easier to understand, and easier for the user to track errors on.
- By removing the help completely, through their testing they discovered what users needed help on, rather than overcomplicating the display with help on areas that were obvious to the user.
- Rephrasing text is often a better way to manage copy, rather than adding additional text (which can overcomplicate the display again).